Is Email Marketing Dead? Not If You Breathe New Life Into Your Email Campaigns!
Just because you’re not seeing the returns on email that you’d like to, doesn’t mean that email marketing is dead. Is it harder to grab your reader’s attention? Yes. But all signs point to email still...
View ArticleFrom creepy to compelling: How to keep email personalization on point
Creating customer profiles and focusing on email personalization has been shown to increase lead-to-customer conversion rates and customer engagement. Experian’s 2013 email market study reported that...
View ArticleHow to Craft Great Visual Content
It’s common knowledge by now that visual content gets you more engagement. You’ve seen the stats, and you know from your own experience that visual content grabs attention and garners lots of shares....
View ArticleUse Advanced User Segmentation to Improve Your Website
Every website should have an ideal user in mind whether that user is a consumer who will purchase a product or just an avid fan who will read and share your information. The most successful websites...
View ArticleSocial Segmentation: Learning More About Your Business From Your Customers
We’ve talked a lot about listening to our social media communities, and we’re beginning to understand more and more about the importance of that activity. More specifically, we’re learning to redefine...
View Article14 Ways to Define and Refine Your Segmentation Strategy
A lot of people are thinking, talking, and writing about segmentation these days, and for good reason. Segmentation can increase engagement up to 50% or more. It’s a smarter way of delivering the most...
View ArticleWhat Not To Do With Your Next Seasonal Email Campaigns
Now is the perfect time to start thinking about your next seasonal email campaigns, looking at what worked with past campaigns and what didn’t. To help you get in the mood, we’ve put together a list of...
View Article5 Content Marketing Trends To Act On Now
Content marketing has become the most important marketing trend of 2015. As you evaluate your content strategies’ performance thus far this year, consider these five top content marketing trends to...
View ArticleThe Impact of Mobile on Content
There are currently about two billion smartphone users on the planet. These users check their tiny screens anywhere from 100 to 150 times each day. Smartphones aren’t the only mobile devices on the...
View Article5 Ways to Drive More Traffic to Your Product Description Pages
So you’ve created (or curated) amazing products you want to share with world and now you need to help your customers to find them. How do you do that? Well, it’s your lucky day. We’re going to give you...
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